“A timepiece is the final say to any man’s outfit.”
Timeless Role as a Statement Piece
These days, the functional value of a wristwatch is waning with the ubiquitous use of cell phones for time-keeping. However, the aesthetic value of a watch can’t quite be replicated (yet) by an iPhone no matter how well designed. A classy and well-coordinated timepiece will get noticed, so use your wrist real estate wisely.
And while an elegant Patek Phillipe, vintage Rolex, or an sleek IWC will surely get their share of compliments, they’re priced out of reach for most wrists (unless, of course, you’re Chris Paul). Fortunately, there are dozens of very respectable brands priced from the low hundreds to the low thousands, but today, we’re only going to focus on one uber affordable combination that will allow you to elevate your look while spending less than $50.
Here’s how:
Watch straps. Buying a single watch and rotating watch straps has been a well-known secret of the sartorially imaginative.
For the absolute extreme in value, you can’t beat the value of a Timex Easy Reader or Weekender which you can pick up for just $20-35. The simple face allows for endless alternative strap possibilities to pair with just about any look you’re going for whether it’s that dressy look for the boardroom to the laid-back ensemble for the weekend escape to the shore. Got some more change you can throw into your wrist candy? Here are a few more watches to consider from less to more expensive: Seiko 5, Triwa Nevil, Uniform Wares, Mougin & Piquard, Junghans x Max Bill or the Georg Jensen Koppel.
The NATO strap
One of our favorites is the “NATO” watch strap, a traditionally nylon watch strap of British military origins that was popularized for its pairings with dive watches a la James Bond. We agree it looks fantastic with classic dive watches (like the classic Rolex Submariner), but they also work extremely well with a basic budget watch like the aforementioned Easy Reader/Weekender.
Where to Get Them:
You can either pick them up for as little as $10 at Jcrew, P&B, or Amazon. By taking a $30 timex and adding a few interchangeable NATO straps to the mix you turn a budget watch into a versatile statement piece that’ll stretch across your entire wardrobe.
Looking to dress up your look even more? Swap out that nylon strap for a leather one for something that’ll make your look a little more boardroom appropriate.
Removing and Changing the Watch Strap:
To remove the original watch strap of your watch, you can either visit any watch store/repair shop to have them quickly removed or do it yourself with a spring bar tool. Here’s an excellent video that guides you through the process. It should take no longer than 5 minutes:
If your watch strap is too long on your wrist, check out this video of a clever method for cutting and shortening any nylon strap.
Don’t be afraid to go bold. Whereas the rules for an attractive tailored suit are well-defined, the watch strap is an area where you can have a lot more freedom to take some chances. Go for that fresh orange color nylon strap with your serious dark suit–break some rules, show some color, maybe offend some watch snobs and have some fun. In the end, that’s what style’s about.
Got any questions or comments on watch straps, budget watches, custom suits, or all of the above? Leave a comment below or email us at concierge@blacklapel.com and we’d be happy to chat!
(Featured Illustration by Ivan Kasaj)






17 comments
Jessy Diamond says:
Aug 16, 2012
I got both the Timex Weekender (with the exact same strap you linked, it’s my favorite) and the Timex Easy Reader with a brown italian leather strap. They are cheap and they look great! The only downside I can find is that the ticking sound is quite loud.
To go with my custom suit, I’ll wear something a bit more understated : a silver Seiko 5 with a black leather strap. Simple and classy.
Black Lapel says:
Aug 16, 2012
Jessy, agreed on all points! We also found that the Easy Reader can get a bit loud, but it’s rarely noticeable most of the time. It’s definitely not much of an issue if you take into consideration its price and overall value. Where it really shines, however, is in the fun you can have with the plethora of 3rd party watch straps out there. As far as dressier and more traditional budget watches go, we are totally with you on the seiko 5 w/ a black leather strap!
James Duffy says:
Aug 20, 2012
This is great! Would love to see a similar article on sunglasses. Any good budget options out there?
Black Lapel says:
Aug 21, 2012
Thanks James! We definitely have an article on sunglasses planned for the near future. As for budget sunglasses, we’d say it’s worth investing in a higher quality pair (such as Raybans) as the mileage you’ll get out of it will pay off in the long-term. We also suggest checking out warbyparker.com. They are known for their eyeglasses, but also have very stylish and reasonably priced sunglasses as well.
AB says:
Aug 21, 2012
Does anyone know where you can find the longer NATO watch straps (like those on the left side in the second picture)? Thanks!
Chuck says:
Aug 22, 2012
http://countycomm.com/nylonbands.html
Black Lapel says:
Aug 22, 2012
Thanks Chuck! Definitely will add this one to the list!
AB says:
Aug 28, 2012
Thanks!
Bill says:
Aug 24, 2012
Would you mind identifying the two large faced watches in the picture of the NATO watch bands, the one most to the left and more importantly, the lowest one in picture (with the black face and the second markings on the outer circumference instead of the hours) I really like that black watch.
James Duffy says:
Aug 25, 2012
Ah, one more thing — for the Weekender and the Easy Reader, which is a better fit, 18mm or 20mm nato bands? I can’t seem to find a definitive answer online.
James Duffy says:
Aug 25, 2012
Ah, just found the product specs on Amazon — looks to be 18mm for the Easy Reader, and 20mm for the Weekender.
feiz says:
Feb 4, 2013
Is the one of the left (the brown strap) NATO wrist straps too? Been trying to find a good leather-one but boy its a pain trying to find good price-good quality leather brown wriststrap
thanks!
Black Lapel says:
Feb 4, 2013
Yup, it is. Try Ebay. If you do a little searching you’ll come across some high quality brown leather wrist straps at very fair prices. Hope that helps with your search!
Jacob says:
Mar 22, 2013
How do you avoid getting your watch caught on your cuff. I have a very nice solid black analog, but it’s too thick for my cuffs.
Black Lapel says:
Mar 22, 2013
Jacob, a few solutions for ya:
1) Get a thinner dress watch
2) Wear your watch a bit higher on your wrist
3) Get your shirt cuffs made with about an extra 1/4″ to 1/2″ in the circumference of the cuffs (or just the side where you wear your watch)
4) Do what this guy does.
matt says:
Apr 10, 2013
Can I use the same strap on both a weekender and easy reader?
Black Lapel says:
Apr 10, 2013
Absolutely. Both watches can accommodate 18mm wide straps!