Remember when the High Top Fade was in and hair styling products used to be just gel, mousse and hairspray? Times have changed for the better…at least when it comes to hairstyles. Now, regardless of whether or not you want to pay homage to Vanilla Ice, there are a plethora of hair products ranging from the ol’ faithful gel to things like pastes, clay to pomade. But if you’re still using the same gel that you used back in high school, you’ll want to pay close attention because you may not be using the best hair product for your hair type or hair style. So if you want to optimize how those precious locks look, you need to choose your hair product wisely. In this post, we’ll break down the overwhelming number of hair products out there so that you can minimize time spent “researching” and maximize the number of “damn my hair looks good today!” days.
Why You Should Care about Your Hair Style
The ensemble of a modern gentleman isn’t complete until he’s turned that mop on his head into something stylish and suave. And besides completing your dapper look, there is another reason – yes, you guessed it…the opposite sex cares. According to a recent survey of young women in their early 20s, 3 out 4 said that a man’s hairstyle can be a strong indicator of dating potential upon first impression. Okay, we know you might not care if a college chick thinks you have dating potential (or you may care a lot if you’re into college chicks), but nevertheless, you want to make sure you’re sending the right signals.
Take for example the two hairstyles below. What assumptions automatically come to mind about these two fellows based on their hair alone? ‘Nuf said.

Know Your Hair Type
Hold on just a second there Chief. Don’t leave this page just yet and start Googling “David Beckam’s hair” or “Best Men’s Hair Styling Products” to stock up on the latest designer waxes in order to raise your dating points. To choose the best styling product for you, it’s important to figure out something often overlooked: your hair type.
Do you know your hair type?

Choosing your hair products without knowing your hair type is a bit like buying shoes without knowing your foot size. You may get lucky and get close to a decent fit or you may end up looking like Homey the Clown. And we all have that one friend or co-worker who appearance always seems to bring to mind a single thought, “dude REALLLYY needs a haircut”. Don’t be that dude. What’s worse, choosing the wrong product for your hair can even be damaging to your hair. For example, using an ultra-strong hold product on very fine, thin hair will not only weigh down the hair but may also damage it. While the above graphic isn’t all-encompassing and you might have some sort of combination of the hair types, it’s a good place to start. Have an idea of what’s growing out of your scalp? Good, let’s move on.
Hair Styling Products
Once you dive deep into the rabbit hole of hair styling products, you’ll realize that the sheer number of products and terms and interchangeable terms will make it seem like the hair products industry is playing one big marketing ploy on us. Sometimes a company will use terms such as “pomade” rather liberally – it can be more like a gel product at times and a wax in others. The key to pinning down the nature of the styling product is knowing what key words to look for in the descriptions. So, we’ve done the work for you and laid out some basic hair styling terminology you should know:

GEL
Gel has enjoyed some success in the last few decades as a go-to staple (along with the hair spray). In fact, it’s featured so much on the Jersey Shore, it should get its own set of credits next to The Situation and Pauly D. Though, we don’t want to stigmatize this super goo because it has both functionality and versatility, ranging from lighter to maximum holds. The gel is the modern day version of hair grease, providing that slicker, wet look with stronger holds.
Use Tip: Use on damp or dry hair. Spread evenly on fingers and top of palm and run your fingers through your hair to style. Avoid touching your hair after drying as it may break the hold and/or cause flaking.
Good for these Hair Styles:

Good for these Hair Types: Thicker hair and short-to-medium hair lengths.
Product Recommendations: Label.M Gel, Sebastian Professional Gel Forte, VitaMan Gel

POMADE
No, it’s not pomegranate flavored Kool-Aid (though we wish that flavor was available when we were young ‘uns). And if you thought it was, listen up because it doesn’t get more granddaddy than pomade. So what is it? Pomade is a greasy or waxy substance used to style hair with a wet, shiny and slick look.
Let’s take a 20 and learn some history (we’re geeks like that): the name “pomade” is derived from the French word pommade, meaning “ointment” and the Latin word for apple, pomum, because the original recipe was made with mashed apples. In the early 19th century, bear fat became the common pomade ingredient, while petroleum jelly, beeswax and even lard were later used in the early 20th century. Legendary classics such as Murray’s Superior Hair Dressing Pomade were staples in Don Draper’s era. Recently, it’s been making a comeback but under different guises—brands may label waxes or even creams, a pomade. True pomade is a blend of wax and oil (while true hair waxes will be just wax or almost all wax). Pomade can range from a light shine to a high shine, but its biggest advantage is that it’ll create a more natural, wet look. So why pomade over gel? Pomade can achieve that same strong, wet and neat look without drying out or flaking like gel.
Use Tip: Rub a little bit on your palm and style on damp or close-to-dry hair.
Good for these Hair Styles:

Good for these Hair Types: Thinner hair and wavy-to-extremely curly hair. Good for all hair lengths. If you have oily hair, avoid pomade as it will make your hair greasier.
Product Recommendations: Baxter Slick Pomade, American Crew Pomade, Menscience Hair Styling Pomade

WAX
Waxes will sometimes be considered a “matte” hair product, but the legacy of a waxes rivals pomade, and thus, warrants its own category. How does it differ from the pomade? If you’re looking for hold, wax is the way to go. Since true waxes don’t contain the oils found in pomade, they usually won’t provide that “wet” look that’s characteristic of pomade, but will generally have a stronger hold instead. If you have oily hair, wax is usually a better option as oil-based products like pomade will result in even greasier hair. To avoid clumping, be sure to warm up and evenly distribute wax on your palms before using. The last thing you want is your date staring at a clump of wax stuck in your hair – if she’s seen There’s Something About Mary, she might think it’s something else and that would be disastrous for you.
Use Tip: Wax can be used on wet or dry hair but is easier on wet hair. Warm up a small amount on the palm of your hand and distribute as needed.
Good for these Hair Styles:

Good for these Hair Types: Thicker hair and medium hair lengths.
Product Recommendations: Bumble & Bumble Styling Wax, Redken for Men Working Wax, Gatsby Moving Rubber Wax

MATTE PRODUCTS (Clay, Putty, Paste, Mud, Fiber, etc.)
Looking for that yeah-I-just-got-of-bed-and-yeah-I-look-this-damn-good-when-I-did look? Look no further than matte products. Matte products come in various variations such as clay, putty, paste, fiber, and more, but all have one defining characteristic: a dry or “matte” finish as the name suggests. Matte products provide a pliable hold while adding texture to your hair without that wet shine. This makes it the perfect candidate for those messy, tousled hairstyles.
Use Tip: Rub a small amount on your palm and apply to damp-to-close-to-dry hair.
Good for these Hair Styles:

Good for these Hair Types : Thin-to-thicker hair, wavy hair and all hair lengths.
Recommended Products: Shu Uemura Art of Hair Paste, Sebastian Craft Clay, Lock Stock & Barrell Putty

STYLING CREAMS
Styling creams are probably the least recognized hair product, therefore, probably aren’t starters in most morning lineups. It can make some clutch appearances though, especially when you need to really tame that out-of-control “bed-head” look after a boozy night. Styling creams will usually come in the form of a soft, opaque wax, and as a result, be less “clumpy” and generally be much lighter (relative to wax) when it comes to hold. So it’s a great option for those looking for that subtle control while looking like you have nothing in your hair.
Use Tip: Rub a small amount on your hands and apply as needed. If you want to get fancy, you can use it as a finishing product after your main product (wax, pomade, etc.).
Good for these Hair Styles:

Good for these Hair Types: Thin-to-thicker hair, wavy/curly hair and all hair lengths
Recommended Products: Redken for Men Get Groomed, Men-u Create & Shape, Paul Mitchell Tea Tree Shaping Cream
MOUSSE
Looking to add some volume to your thinner hair? Or maybe you’re just nostalgic for the 80’s? Hair mousse, while waning in the popularity amongst other men’s hair products, is still an effective option for those looking to add that fuller appearance to their hair. It’s foamy and will coat the hair strand with polymers that’ll give it that extra volume.
Use Tip: Shake the bottle and dispense a small amount in one hand and apply with both hands to dry hair. Blow dry after application for max hold.
Good for these Hair Styles:
Good for these Hair Types: Thin or fine hair.
Recommended Products: Keratin Complex Styling Foam, Paul Mitchell Flexible Style Styling Foam, KMS California Add Volume Styling Foam

Finishing Products:
Finishing products are supplementary hair products you apply after you’ve already styled your hair. If you want full control over how every strand of hair looks, finishing products are good for holding those minor details in place.
HAIR SPRAY
While hair spray has lost some of its “cool” over the last few decades, it is by no means extinct. In fact, many stylists and grooming experts tout hair spray as one of the best ways to finish any style, as long as it’s used in moderation. Applying a quick mist of hair spray after you’re done styling can lock in your look nicely for the day. Remember, you want to avoid turning your head of hair into a hockey helmet-shaped fire hazard, so go easy on the application.
Use Tip: Use sparingly. Spray from about 8 – 12 inches from hair until your hair is covered in a fine mist.
Good for these Hair Styles:

Good for these Hair Types: All types, especially thinner hair that’s likely to be weighed down by heavier products.
Recommended Products: TRESemme Extra Hold Hair Spray, Vidal Sassoon Extra Firm Hold Hair Spray, KMS California Hairplay Paste Up Spray
HAIR CLIPPERS
Has reading this far got you thinking, “F*CK ALL THAT NOISE!”? Yeah, well here’s your solution. Get yourself an electronic hair clipper, set it on 0 and go straight to town. No more bad hair cuts, bad hair days, or spending coin for hair products. Freedom baby, freedom.
Your newfound knowledge of hair products got you feeling you a bit “metro”? We figured it may…but you can fix that – just grab a bottle of Jame-O and take a big swig to remind yourself how manly you are. More importantly, you can’t control how much hair you have, how that hair grows or what type of hair it is, but you do have full control over what you do with it. Given how often people will look at your noggin, take the time to do your hair some justice. Turned off by the cost of the products? Skip a couple rounds of espresso at Starbucks and upgrade your hair styling getup to something a little more appropriate for your hair type. Add a little more texture to your style, a little more pliability, a little more of that wet or matte look and give the ladies that well-groomed, well-dressed gent that they want a firm hold on.
Have a favorite hair product? Let us know what it is and what works best for you!






31 comments
tom malloch says:
Mar 14, 2013
What is best for some one with psorsasis on their scalp
Black Lapel says:
Mar 15, 2013
Hey Tom, great question. If you’re looking for an option devoid of harsh chemicals that may worsen skin conditions, we recommend Garnier’s Fructis Style – Pure Clean styling products. They have a light wax that’s 99% naturally-derived and free of silicons, dyes and parabens. Since we’re no skin experts, you may also want to consult with a dermatologist.
Mr. White says:
Mar 14, 2013
What a about African American hair, what products should African American men use in their hair?
Black Lapel says:
Mar 15, 2013
Have you tried pomade? We recommend Murray’s Pomade. It’s a classic that was originally made for African American hair and is still touted as one of the best options if you’re looking for a heavy oil-based product to add hold and shine to ethnic hair.
Conor says:
Mar 15, 2013
Another type of Gel that works wonders is Groom & Clean. Good for about any type of hair, thick or thin. It also holds all day; even in Kansas wind. Oh, and did I forget to mention the smell? Its lovely! A crisp and clean smell that lasts all day. Totally worth the four bucks at Walgreens or WalMart!
Black Lapel says:
Mar 15, 2013
Noted! Thanks for the recommendation Conor!
Emanuel says:
Mar 15, 2013
How would you warm up the wax?
Black Lapel says:
Mar 16, 2013
Just rub it on your palm and finger tips. The friction will be enough to give just the right amount of heat to soften the wax for your hair.
Rom says:
Mar 20, 2013
Hello, I am 25 and with straight thin hair. I currently use a pompadore hairstyle but when I gel (tea tree gel) my hair back, it later starts to fall out. When I try to wash off the gel I continues to fall. I know hair loss is hereditary but which product won’t make this happen faster, if there is one.
Black Lapel says:
Mar 20, 2013
Hey Rom, hair products typically won’t cause hair loss. Here’s an article that discusses some common myths. While genetics do play a part, there are certain steps you can take to minimize other contributing factors. Hope that helps!
Jovan says:
Mar 21, 2013
Black Lapel’s rep is correct, Rom. (Named after the Deep Space Nine character?) The only reason it seems like that is because gel is very stiff and tends to hold on to shed hairs more. So when you wash it out at the end of the day, it looks like it’s come out all at once. Humans typically shed 100 hairs a day. (But consider Rogaine if you’re actually thinning out.)
Try pomade. It usually looks better and is more flexible for doing pompadours. It would also work for your hair type.
Black Lapel says:
Mar 21, 2013
[nodding along with Jovan...]
Jovan says:
Apr 8, 2013
Tresemmé is a good value but I also want to add that Got2B Glued is a good one if you have uncooperative, frizz-prone, wavy hair like mine tends to be. It’s a freezing spray (as the name implies, it is mostly meant for mohawks and other crazy stuff), but a light dusting adds just a bit more control once you get your locks where you want them to be.
Black Lapel says:
Apr 8, 2013
Thanks for the tip Jovan!
David says:
Apr 12, 2013
What about crazy Asian Goku style hair? I wake up looking like a Dragonball character. It’s thick and wavy. Pommade can be a bit heavy and I’ve found wax to be the same. I’m trying out a styling cream now which is very light but loses a bit of hold.
I have found that slightly wet hair and blow drying seems to help with the hold for all products.
Black Lapel says:
Apr 14, 2013
David, the blow drying will definitely help with styling Asian hair. The risk is the damage you’re doing to your hair roots in the long run. You don’t want to go from Goku to Vegeta if you know what we mean.
Stick with the new styling cream that you’ve found and then apply a medium hold hair spray on top to solidify the hold. Hope that helps!
Mr B says:
Apr 16, 2013
Hi
I’m 34 and I have very dry and wavey hair, I used the American Crew Conditioner and Alpecin shampoo. I have quite thin hair on the top and temples but the hair at the back and sides is thick. I was told by my barber to apply conditioner every night before I went to bed but all this has done has left a nasty mark on my pillow. Which products would you recommend for very dry hair and scalp? PS loved the article about the evolution of Bond’s suits – Keep up the good work
Black Lapel says:
Apr 16, 2013
We recommend trying a lightweight conditioner such as Redken for MEN Finish Up Weightless Conditioner to add the needed moisture to your hair while avoiding the heavy residue that comes with a lot of conditioners. In addition to a lightweight conditioner, we recommend not over-washing your hair as it can dry out the hair. You can wash your hair daily but instead of shampooing your hair and scale, just focus on washing the scalp and the hair will be sufficiently cleansed in the process. This should help with the over-drying. Hope that helps!
Smith says:
Apr 21, 2013
Could you guys do a hairstyle post for 2013 styles? I really enjoyed this post and it`s really cool how you split it up for different hair styles. So I was just thinking it would be awesome if you could do a post on different hairstyles for this year to kinda coincide with this post. Keep up the good work !!
Black Lapel says:
Apr 22, 2013
Challenge accepted Smith! We’ll have something for you this calendar year!
Derrick says:
May 7, 2013
awesome post ….I think it’s a great resource for those looking for the out of the ordinary look…..tried a variety of hair products but I don’t really know the best hair products for African hair.please advise
Black Lapel says:
May 7, 2013
Derrick, glad you found it helpful! As for your question on African hair styling products, try Murray’s Pomade. It’s one the classic options if you’re looking for a heavy oil-based product to add hold and shine to thicker hair.
Matt says:
May 13, 2013
Hi! So I’m a 19 year old boy and my problem’s always been keeping my hair in place but I don’t think it’s because a lack of a finishing product; I’ve never been sure which product to use. I have thick hair and I guess I’d say medium length. What kind of product can I use to give me that “up” styled look before I give my head a spritz or two of hairspray?
Black Lapel says:
May 13, 2013
Matt, it sounds like you’re looking for a product with some hold. If you’re looking for some shine, we recommend going with a gel product like Sebastian’s Gel Forte, and if you’re going for a more matte look, we recommend a wax product like Redken’s Maneuever Working Wax. Hope that helps!
B.Hashemi says:
May 13, 2013
Hello Tom I have thin straight hair it is like mexican or asian hair i would love to part my hair however not exactly sure what to use, i for sure dont want to use gel and nothing too expensive. I also dont like that very greasy look.
B.Hashemi says:
May 13, 2013
What is good if you have thin straight hair and I would like to do a part without that gross greasy look however not matte. Thanks.
Black Lapel says:
May 13, 2013
It sounds like a styling cream such as Redken for Men Get Groomed Styling Cream is what you’re looking for. It’s ideal for thinner, straight hair and will result in natural-looking shine without looking too greasy or matte. Hope that helps!
B.Hashemi says:
May 13, 2013
thanks
TR says:
May 16, 2013
Hey, Tom
My hair is thinning but I still have the ability to cover it up for the most part with medium length on top. Nevertheless, I want something that will add the necessary texture to assist with that cover-up. At the same time, I want something that’s pliable and with a good shine. Recommendations?
Black Lapel says:
May 16, 2013
Hey TR,
If you want pliability, texture, and a decent shine, we recommend a product like Men-u’s Create & Shape.
TR says:
May 16, 2013
I should also mention that before I started thinning I had pretty thick hair all around, so now my head is a mix of thin and thick, and that’s where I’m confused as to what to buy.